Welcome to the Heart of Salem!

The Heart of Salem is an Indiana Main Street organization focused on the four point approach. 

Indiana Main Street Four Point Approach

The Four Point Approach involves:

Organization involves creating a strong foundation for a sustainable revitalization effort, including cultivating partnerships, community involvement, and resources for the district. 

Promotion positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community's unique characteristics. 

Design supports a community's transformation by enhancing the physical and visual assets that set the commercial district apart. 

Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.

Heart of Salem Board Members

Laurie Jackson, President

Susan Lloyd, Vice President

Bonita Purlee, Secretary

Justin Green, Treasurer

Jeremy Elliott, Member

Lakin Jones, Member